Developing A Simple Marketing Plan

Jun 18 2023 Published by admin under Uncategorized

If your intention is to do any type of marketing activities in order to grow your business, a must is to start with a so called marketing plan. In this article I am going to lay out important steps for creating highly tactical marketing plan that can produce meaningful results for your business.

Why in this case length doesn’t matter and why simplicity always beat complexity

If you’re thinking about developing a marketing program, you need to begin with a basic marketing plan. Having been professional services industry for more than a decade, I have seen my share of marketing plans. Some are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce. Seldom, those expensive and monumental, outperform those concise and well structured. What I have found is that it is not the complexity and length that matter, but rather simplicity, commitment and implementation that make or break your marketing intentions.

The harsh reality and the painful, to some degree, irony

The irony is that many of the expensive marketing plans end up on a shelf and rarely get implemented. Business people like simplicity and non-technical jargon. They could not be bothered to commit to something fuzzy and abstract. Therefore,to prove the point, simpler the plans are, if researched and implemented effectively, impact and results they produce will be the greatest.

Regardless of the expectations of your marketing plan, you must be clear in mind that it is a continuous improvement process and not something that you are going to do once in a lifetime. Circumstances change, markets shift, preferences, tastes and technologies are varying almost daily. Every successful to be structure, needs to start with a well conducted thorough research about the environment, competitive position, and all the things it will bring to the table. State your reasons, intentions, what are you good at, what are your unique selling/competing proposition and so on. Keep in mind that if you are not absolutely clear with yourself your chances compete successfully reduce dramatically. Then clearly determine what you need to know, what additional skills you need to obtain, where are you going to find the missing information. Keep it simple and don’t overload yourself with things you don’t need in this early stage. Your plan should focus on your most important thing which is to get you and your business off ground and to keep your revenue model going so that you have financial resources to fund your next activities. You should always be willing to enhance or redirect your plan based on what proves successful. Simply saying – KEEP WHAT’S WORKING AND ABANDON (after careful consideration) EVERYTING ELSE!

Back to basics

Your Current Marketing Reality

Clearly establish where are you NOW. And I mean it literally. Where are you relatively to your marketing and business goals. What is working, what is not working? Why is that so? What results would be ideal? What is necessary for you to move forward? What is your next step?

Collect, organise, and write down data about the market that is currently buying the product(s) or service(s) you will sell. Some important points to consider:

Market dynamics, patterns including seasonality
Customers – demographics, market segment, target markets, needs, buying decisions
Product – what’s out there now, what’s the competition offering. Where you can become ultimate choice. The best provider of services, goods etc. Where you can build on what someone else already did so that you can wipe out the years of research, development and marketing efforts.
Current sales in the industry – in other words is there a need currently present?
Benchmarks in the industry – who are the main players? Why is it so?
Suppliers – vendors that you will need to rely on. How can you obtain favourable terms and conditions?
Your Ideal Customer

What are their problems, pains, needs, wants, desires? You need to articulate why YOU are the best solution for their issues? Why only you can do things that your big claim is about? What is your motivation to help them? Find niche or target markets for your services and product and describe them. Assign benefits of working with you! Keep in mind that people buy emotionally, they seek help for emotional reasons as well.

Your Solution

Describe your service, product, offer. Be specific. How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use? CAN YOU CREATE WOW EFFECT with your intended offers?

You need to discover in your business some hidden assets, potentials, strengths that if combined and leveraged could possibly propel you and your business to the AUTHORITY Position!



Describe your competition. Develop your “unique selling proposition.” What makes you stand apart from your competition? What is your competition doing about branding? What can you learn from your competition?

Setting the Scene with powerful and engaging Mission Statement

Write a few key points that state:

Key market – who you’re selling to
Contribution – what you’re selling
Distinction – your unique selling proposition
Solution – your intention, service, offer
Market Strategies that will keep you going

Write down the marketing and promotion strategies that you want to use or at least consider using. It is as simple as that. Don’t confuse how to do with what to do it, Strategies Vs. Tactics. Strategies are broader while actions are specifics. So to help you here, strategies to consider:

Networking – go where your market is
Direct marketing – sales letters, brochures, flyers
Advertising – print media, directories
Training programs – to increase awareness
Write articles, give advice, become known as an expert
Direct/personal selling
Publicity/press releases
Trade shows
Web site
Pricing, Positioning and Branding

From the information you’ve collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness.


Budget your dollars. What strategies can you afford? What can you do in house, what do you need to outsource. You need to keep the tight budget and keep investing where you are getting results. Marketing as we know it is the term of the past. Internet is a great example and leverage point for any type and/or size of the business. It is so wrong to expect that more money invested will actually bring you more leads, customers and clients! Sometimes the more you spend the more will be washed away!

Marketing Goals

Establish quantifiable marketing goals (SMART) This means goals that you can turn into numbers, that are specific, rational, clear and time limited. The other importance in quantifying is scalability, the ability of your business to grow without your direct investment in resources.

Monitor Your Results

Determine, with absolute precision, how, what and when results will be measured. So, if you set the standards, you will know what is acceptable, where improvements are necessary and so on.

Test, test, test. Analyse, analyse and analyse. Identify the successful strategies that are working. Be clear and fearful. Every unsuccessful strategy cost you money and should be either abandoned or reshaped and reworked.

Surveys are great ways to see how markets, prospects, clients perceive your marketing efforts. Ask often your best customers and ask for feedback. Know the purpose.

Track sales, leads, visitors to your web site, percent of sales to impressions etc.

By researching your markets, your competition, and determining your unique positioning, you are in a much better position to promote and sell your product or service. By establishing goals for your marketing campaign, you can better understand whether or not your efforts are generating results through ongoing review and evaluation of results.

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Terrific Email Marketing Ideas To Jumpstart Your Business

Jun 18 2023 Published by admin under Uncategorized

It’s critical that the people you send email marketing messages to are pre-qualified. The best way to lose your customers is to send them emails they’re not expecting. This article contains several tips to ensure that your emails are communicating well with your target audience.

* Your subject lines should be less than 60 characters. Longer titles could be reduced to this length and critical words could be lost. More importantly, 60 characters usually provides your subscribers with more than enough information to decide whether they want to read your message or delete it.

* Short – marketing emails are the most effective. Use clear, direct language. Show readers that you respect and value their time. Readers will probably read the whole message, if it is short and direct.

* Double confirmation for newsletter opt-ins. People mistype their email address, so this can ensure they input it in correctly. Having them confirm their e-mail will eliminate mistakes caused by this.

* Always ask permission before sending people marketing email. No one likes unwelcome messages in their inbox. Concentrate your efforts on marketing strategies that are well received.

* One key tip for those looking to improve their email marketing strategy is to build an organic list. Don’t send out emails to customers on purchased email lists who are not interested in your products. Instead, give your customers a place to sign up for your listings, both on the Internet, and in your store.

* Put links to your subscription form on your website. There should be something in it for them, You need to make it clear to potential subscribers that you will not sell or rent their information to third parties if they sign up. Your success in attaining customer information has a direct bearing on the success you can achieve with your email marketing campaign.

* Be sure that you have your reader’s permission prior to adding them to your mailing list. If you send email without their consent you will come off as a spammer, and create a bad impression of your brand. This could damage your reputation as well as make ISPs block your emails by putting you on a black list.

* Emails are a great way to add a personal touch to your interaction with clients. When marketing through email, make sure that your messages are concise and that they get right to the point. Few people will want to read an email the length of a novel! If needed insert links so your readers can get more information.

Using the suggestions of this article will help you to create useful emails designed with the recipient in mind. And you will start experiencing the great benefits available through a savvy email marketing campaign.

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What Is a Network Marketing Business?

Jun 18 2023 Published by admin under Uncategorized

Over the years, network marketing, otherwise known as multi-level marketing (MLM), has become one of the most talked about topics in the majority of business forums. But exactly what is a network marketing business in the first place? Unfortunately many don’t understand it and they write the idea off, by associating it with illegal pyramids, before they even get an understanding on how it works. Before you make such a decision yourself, you might be interested in knowing what network marketing really entails. This is exactly what this article will achieve for you.

How Network Marketing Works

The best way to answer the question – what is a network marketing business – is to fully grasp how the whole setup works. In this business model, the company manufactures a chain of products that are consumable. In other words, they are products that will be used and then purchased again and again. These may include:

Household products such as soaps and detergents
Health supplements like multi-vitamins
Beauty products such as perfumes, make-up and anti-aging creams.
Once the products are ready, the company uses its own network of marketers to distribute them directly to consumers, rather than utilizing wholesalers and retailers (or middlemen) who then turn around and sell to the consumer. This direct marketing approach eliminates inflated distribution, warehousing and advertising costs.

The network of marketers that distribute the products do so through word of mouth. These marketers are individuals that have chosen to create a home based business simply by telling others about the products they consume and directing them straight to the company to purchase the products. This business model has been around for more than 70 years and includes companies such as Avon, Mary Kay, Pampered Chef and Vemma, among hundreds of others. Each company has their own way of paying the network of marketers that recommend the products, so you would need to look at individual companies to determine which payment method you prefer.

The Benefits

Now that you have the answer to the question, what is a network marketing business; do you understand how it can benefit you? Network marketing provides one of the best work-from-home concepts anyone can find. You have the flexibility to create either a part time or a full time income, without it interfering with what you are currently doing. People are able to balance studies or their current jobs with multi-level marketing because they simply add it to their everyday life by recommending the products to people they think will want them. Add that to the fact that your income is based on what you accomplish and not set in stone by your boss, makes this a very appealing concept.

This marketing method allows individuals the ability to consume the products they love and earn an income referring them to others. Consequently, over the last 70+ years, network marketing has created hundreds of thousands of home businesses for many economies worldwide. Now that you know what a network marketing business is, you can make a clear decision regarding whether you would like to create your own home based business around a network marketing company or not.

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Are You the Expert People Need For Their Direct Sales Business?

Jun 05 2023 Published by admin under Uncategorized

If you want to do that you must know and understand what you are offering and you must offer that as an expert. When you do this in your direct sales business, you give consumers what they want. You train to be the expert. You train to be the professional in your industry. Your job is to train yourself to be the expert! Period! Give value or give up because without value, you have nothing to offer.

People don’t care about what you have to say until you show them you know what you are talking about and that you are the expert they need. Whatever the need is, people trust the experts. Once you achieve this “expert status”, you earn their trust. It’s up to you to keep them coming back for more of what you have to offer. Again, that will require training to stay on top of your game. The training must continue both personally and professionally throughout your career in any industry but it is highly important in the direct sales business. Why? Because everyday there is a newer, better, greater, “opportunity”, offered by some other schmuck looking to take away your team, your credibility and your expertise by offering “the next best thing”. You have to be the expert in action. Always growing, always staying ahead of the direct sales business curve. You are either going to sit, soak and sour or you are going to take action, grow your strengths and develop your weaknesses. That growth will carry you through the seasons of your life. Jim Rohn says your “net worth” is directly proportional to your net worth”, for the consumer or your prospects. It’s not about what you think you know, it’s about what the consumer thinks or perceives. This is why you must become an expert in their mind.

Your goal in business is to provide so much value to your prospects that the only choice for them is you and what you have to offer. The key is providing so much value in the mind of your consumer, that not doing business with you, would mean that they are actually missing out on something. God forbid today’s’ consumer not be able to consume what they think they need right? No problem, give it to them. Lick your chops and hand it over to them. You, in full glory, high def, ultra glossy you! You give them what they want and you will get what you want.

What creates fear in all people? Fear of not getting what they want, or fear that something they have may be taken away from them. Right? It’s true. Fear is the most powerful emotion in the human psyche. It motivates people in many ways. Sometimes it motivates positively and sometimes negatively.

Whatever the fear is, it motivates behavior.

It is pure emotion, and because you are the professional marketer, you already know that emotion is what drives the consumer. People buy with emotions and then use their logic to justify the buy. In your case, you must be positioned in their mind as both sides of this coin. Not buying your offer either gives them the feeling that they are both losing something and not getting something they want.

That my friend, is your purpose in training to be the expert? The value you give to them creates such an overwhelming need in them that you are the answer to what they need. When you do this you are building your consumer base. To sustain yourself in business you must have this base.

How do you train? What do you do to achieve this expertise? How do you make this happen for yourself in your direct sales business? It begins on the inside. It sounds crazy but it’s true. It is your internal knowledge. You must know that you will never stop having a need to expand and grow. You get stupid! Really! You humble yourself enough to become teachable. You know that you don’t know! You begin to tune your mind and instincts in such a way that you become focused on becoming the expert. However, you never become the expert that is no longer in need of an expert. You read books, you listen to audio tapes, and you continually go to seminars. You go to seminars for your direct sales business with industry experts. You go to personal growth seminars to keep your mind in growth mode. You get into the habit of starting everyday with a clear picture in your mind of what your day looks like. You ask yourself what I need to do today to become more of an expert in my direct sales business. You commit to yourself to evaluate yourself and the day, at the end of your day. You ask yourself what your victories were and you ask yourself in what areas could you improve. Then you go improve in those areas. These areas of weakness may become your biggest assets over time.
Being an expert involves passion. It is the drive to be the best and to give those who do business with you the best. It is nurtured by training and develops over time. It is a process not an event. So be patient. You plan the plan, but leave the results to time. Time takes time. You will get there if you do not give up.

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4 Pillars of Internet Marketing Strategies

Jun 04 2023 Published by admin under Uncategorized

Let me say upfront, that I never assume that internet marketing strategies are devised in advance of starting a business online. In fact, my experience tells me that having a clear strategy is rare enough. The impact of this is that a huge amount of time and money is wasted as there is no clear direction mapped out and this causes people to be blown around the place like the proverbial cork in the storing sea.

So, when it comes to developing internet marketing strategies, what are my 4 pillars?

  1. Map out a clear direction. Simple questions (but not so simple answers many times!) like – where are we now? Where do we want to get to? This is critical and I know it sounds obvious but I have consulted with many businesses both online and offline where that clear direction is not given, or understood, or both! Once everyone knows the direction, then everyone knows which direction they are headed. Without this clarity resources will be spent on an ad hoc basis and with no clarity of purpose. Word of warning – do not assume the direction is clear. Can you answer this question in 30 seconds? If you can’t, then go back and revisit!
  2. Resource allocation. Every entity, whether you are a one man band or a 100 person organisation, has a limit to their resources. It therefore demands of all of us to get the most out of the resources we have at our disposal. Proper resource allocation makes it very clear what are the things we are going to do, and most importantly, what are the things we are NOT going to do! I believe that our strategy is clear when we know what we are NOT going to do – it’s a great litmus test! A great question to ask is – will using this resource get me closer to where I want to get to or not? If there is any doubt, then stop before you do it.
  3. Consistency. This connects back to resource allocation. We know what those things are that we must do to get towards our goals, but we must have a culture of consistency – doing the right things time and time again. Don’t forget our customers want consistency too – they will get confused if we are jumping around from one place to another. Consistency builds relationships that last – inconsistency causes our customers to look elsewhere because they cannot come to depend upon us.
  4. Flexibility. I know this sounds like a contradiction to the previous points being made but, let me be clear, consistency and rigidity are 2 different things! Markets change and evolve and we need to do that too. The key to doing this without disrupting the business is to do it in a controlled way. We need to be continuously assessing the changes that are happening in our marketplace and then make judgments as to where we are positioned against these shifting sands. This is not done as a knee jerk reaction to the latest “fad” in the marketplace, but this process is undertaken with careful assessment of how those changes will affect our current strategy to achieve our end goals. We do not have to change our end goals but we may have to adapt changes to our strategy in order to get there.

When developing internet marketing strategies, you need to ensure these 4 pillars are in place and that you revisit them regularly either to confirm you are going the right direction, or understand what changes may have to be made.

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Stock Market Trading Strategies – Step One of the Wyckoff Method

Jun 03 2023 Published by admin under Uncategorized

In the Wyckoff Course, Wyckoff teaches that the most important thing anyone can know about a market or an individual issue is its trend and the position that it occupies in the trend. The trend is the line of least resistance. It indicates the direction in which the price wants to move. Profits are more likely to be realized when positions are established that are in harmony with the direction in which the price has already indicated it wants to move.

Once a trend has been established, the future trend is likely to be the same as the current trend until the price reaches a position in that trend or exhibits price and volume action that indicates that a change in the direction of the trend should be anticipated.

Wyckoff classifies trends by the direction in which they point and by the duration for which they endure. From the standpoint of direction, trends are either up, down or neutral also known as a trading range. Up trends are best suited for long positions. Down trends are best suited for short positions. Trading ranges lend themselves to both long positions and short positions depending upon the position of the price in the trend. Trends come in a wide range of sizes. Trends can emerge and run their course within the period of one trading session, or they can last for years. A market or an individual issue will be in more than one trend at any one time.

For trading purposes, Wyckoff identifies four trends that matter most. There is the immediate trend, the short term trend, the intermediate trend and the long term trend. When these four trends are all pointed in the same direction, the price is likely to experience its most dynamic movement. However, profitable trading can consistently be realized even if all four trends are not pointed in the same direction.

The key to success is to have the trend that is being traded clearly and correctly defined and to know at all times where the price is in that trend. Knowing how the other trends are defined and what the position of the price is in those trends can be helpful because the position of the price in a trend not being traded can have an influence on the action in the trend that is being traded. However, positions should be opened, held and closed based solely on developments in the trend being traded. Wyckoff would frown on the idea of using the fact that the long term trend is up to justify taking a short term position on the long side, or any other combination of using the direction of one trend to justify a trade in a different trend.

To be used effectively, trends must be defined correctly. Wyckoff tells us that trends are defined by two consecutive support points or resistance points of equal importance. An up trend traditionally is defined by two support points. Down trends are defined by two supply points. Trading ranges may be defined by support points or resistance points depending whether they develop after the completion of an advance or the completion of a decline. Support points combine to form demand line for up trends. Resistance points combine to form supply line for down trends. In trading ranges, the support points combine to form support levels and the resistance points combine to form resistance levels. Trend channels develop when parallel lines are constructed through the appropriate points. The parallel line to a demand line in an up trend is the over bought line. The parallel line to a supply line in a down trend is the over sold line. In trading ranges, the parallel line to a support level is a resistance level and the parallel line to a resistance level is a support level.

Not every position in an up trend is suitable for establishing a long position. It is also true that not every position in a down trend is suitable for establishing a short position. Trading ranges may be used to establish either long positions or short positions. Here again, the position in the trend channel determines whether long or short positions are appropriate. There is one position in all trend channels that is generally considered inappropriate for establishing positions.

The Wyckoff Course instructs students how to identify what are called primary trading positions. These are those areas in the various trend channels where the taking of positions is most advised so as to best limit the possibility of a loss and to best enhance the likelihood of realizing the maximum profit possible. By limiting trading to these key areas, the Wyckoff trader can remain true to the duel goals of preserving capital and making a profit.

© The Jamison Group, Inc.: Trade the Stock Market- Step one of the Wyckoff Method

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Have You Discovered the Powerful Direct Mail Options Available to You?

Jun 02 2023 Published by admin under Uncategorized

If you haven’t already considered it, the discovery of the many direct mail options available to you could go very far in improving your business or company. When it comes to reaching both existing and potential clients, there is perhaps no better method than by direct mail. Consider it for a moment, will you? The use of a formal letter can not only eliminate the costs of hiring an agent to market for you, it is also reliable and practical. Most everyone receives mail and, in most cases, taking the time to read mail is considered important. As well, you can generally depend on mail to be reliable.

When it comes to direct mail options, there are still things that will need to be considered in order to ensure success. Going about it in the wrong way can almost always lead to failure in addition to money that is wasted. Come up with an original and captivating formal letter that will capture the attention of the reader. As with any other type of business writing, how you express your information can greatly impact the attention that it will receive.

While it may initially seem logical to seek out only new customers, it is still important that you pay special attention to those already existing clients. Keep an ongoing list of those who have responded favorably to the marketing and make those people priority when you are sending out new mail. This is among the direct mail options that is rarely a first consideration although it should be. When you can keep your existing customers satisfied, the chances of being referred by them to new clients are significantly higher. For more information on direct mail check out offline arbitrage.

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Marketing Companies – Marketing Techniques

Jun 01 2023 Published by admin under Uncategorized

Marketing is a function of a business to promote its products and services. The underlying objective of the marketing function is to make the product or service stand out amongst competitors in the marketplace in order to increase revenue by increase in sales as a result of the effective execution of the marketing function

Businesses, depending on their size and financial strength, either have their own designated team to take care of the marketing activities, or they hire professional services of marketing companies to outsource their marketing function. Outsourcing is usually done by smaller to mid-sized companies in order to conserve their limited resources to keep their focus on their core business activities. Its also a choice of some large organizations as well, primarily because leaving the marketing job in the hands of experts without heavily investing, in terms of time and money, in building their own team makes more sense to them, unless there is a good reason not to do so.

Either done in-house or outsourced, there are various traditional marketing techniques that are employed by businesses. Marketing techniques can be seen as the means by which businesses attempt to communicate, influence and remind consumers, either directly or through a third party marketing company, about their products, services and/or their brands.

Traditional marketing techniques are most commonly used tools to juggle with the ’4Ps’ of marketing – Product, Price, Promotion and Placement. Their eventual goal is to increase sales. Traditional marketing techniques include; Advertising, Sales Promotion, Events and Experiences, Marketing literature, Public relations, Personal Selling, Direct Marketing etc. In addition to the traditional marketing techniques, there are numerous newer and innovative concepts of marketing employed by businesses today, such as, Internet Marketing, Marketing Driven by Business Behaviour and Search Engine Marketing etc.

Lets look into some of the traditional marketing techniques first.

Advertising: It includes print and broadcast ads, packaging inserts in the newspapers, movies, brochures and booklets, posters and billboards.

Sales Promotion: Product and service promotional activities to increase sales by means of short term incentives to encourage the consumer to buy the product or service, such as, Discount Coupons, Premiums, Contests and Games.

Events and Experiences: It includes sponsoring sports and entertainment events, experiential sales through arranging factory tours for the customers, increasing business’s interest in charitable and noble causes and participating in the promotion of events related to arts.

Public Relations: Its another communication technique employed by businesses and marketing companies. It includes, Public Speeches, Seminars, Lobbying, Annual Reports and Publications, such as, Newsletters. This technique also helps increase the credibility of the business and positively influences the demand of the products and services.

Personal Selling: Involves Sales Presentations, Sales Meetings, Incentive Programs, Providing Samples, Arranging Fairs, Trade Shows and Exhibits.

Direct Marketing: It includes Mailing Product Catalogues, Direct Letters to the potential customers, Telemarketing, Electronic Shopping, TV Shopping, Direct Fax Mails and Direct Emails.

Here, its imperative to highlight that the above list is in no way an exhaustive listing of marketing techniques that are used by marketing companies. Its a list of tried and tested techniques that work in most scenarios and it should be taken as a guide to the normal practice in the marketing world. Nevertheless, any business owner or any marketing company could come up with a new, innovative and workable marketing idea that could do wonders for the promotion of a particular business. For example, when PC sales was stagnant due to high competition and lack of variety for consumers, Michael Dell of Dell Computers, came up with the idea of providing PC on demand by linking his production line with on-line ordering system, where customers could place an order for a customized PC. This way, consumers got an opportunity to design their own PCs without bearing the extra costs of a tailor made design. This particular idea was highly welcomed by the customers and within no time Dell’s sales figures topped the chart in the industry. Now lets take a look at some of the non-traditional and innovative marketing techniques employed by marketing companies.

Internet Marketing: Marketing of products and services over the Internet is referred to as Internet Marketing or Web Marketing or sometimes called as On-line Marketing. The biggest advantage that comes with Internet Marketing is its low cost and global outreach. By having a strong Web presence, many businesses are rapidly choosing Internet Marketing as their primary marketing technique.

Search Engine Marketing: SEM comes within Internet Marketing, Its a technique used for the purpose of promoting websites by enhancing their chance of getting a hit from the relevant web surfer. This technique increases the visibility of the website in search engines by optimization methods. When a web surfer searches for an item, an optimized website that closely relates to that search query is automatically displayed amongst the top listings.

Marketing Driven by Business Behavior: Positive business behaviour goes a long way in properly recognizing and meeting the needs of the customer. In order to effectively identify and meet customer requirements, businesses need to be structured accordingly. Therefore, until and unless every single employee of a business does not recognize that the success of the business depends not only upon the collective effort of the whole company, but also upon his/her individual contribution into the business, the business’s progress is hampered. For sustainable success, Business Behaviour Marketing technique is a very important ingredient, which dictates that the staff’s ability to listen to the customer and to provide products and services according to the requirements of the customers is the key.

Keeping in view the eventual goal of marketing function, which is to increase sales, marketing companies provide a number of services to exploit various marketing techniques for the benefit of their client’s business. A successful marketing company would carefully juggle with available traditional and modern marketing techniques for the benefit of the stakeholders.

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What Are The Important Elements Of Direct Response Advertising Offers?

May 27 2023 Published by admin under Uncategorized

An advertisement should be resourceful and should also have certain powerful factors that generate leads. Since the basic purpose of a direct response advertising agency in launching such triggering advertisements is to get a response by increasing leads. Thus, it is said advertising is a combination of art as well as calculations. The art in the Direct Response ad compels the target audience to act, whereas the calculation helps in extracting the report in numbers that how well did the advertisement campaign perform.

Moreover, you must know that DR marketing is not retail marketing. Actually, in retail you produce goods, dispatch them to shops, and then wait for the customers to buy those goods, whereas in the case of direct advertising response you launch a campaign and trigger responses. Furthermore, if you want to stimulate the response of your target audience, choose direct advertisement via Radio, TV, online, newspaper, direct mail, or other print outlet, which should not be “one size fits all” approach.

Let’s know about,

5 Exclusive Elements Your DR Advertisement Must Have

1. Attention-Grabber: A creative marketing/communique usually reflects art, however, the purpose of direct response marketing is to drive conversion. Now grabbing their attention becomes the basic strategy and keep them enticed so humor, irony, sarcasm, and surprises are an essential component of direct response ads. Yelling and selling is no more a wise marketing concept.

2. Emotional Hookup: Now comes the acid test where a lot of direct response advertisers are unsuccessful in making a sentimental connection with their audience. A deep research needs to be conducted to understand the points of the pain of the target audience. And, the direct response advertising agency knows how to create an ad that is like a sting of a bee, which forces the target’s mindset to access the problem, kindles their emotion and get them nodding their heads that there are many experiencing the similar challenge. If such experience is developed through your ad, the targeted audience might get converted as leads.

3. Distinction: The companies who unintentionally advertise only merchandize their categories instead of the specific company’s benefits, which ultimately doesn’t persuade why the audience should choose your product or service. First, you must understand what can set you apart from the competitors and then strategize with a distinctive advertisement of direct response.

4. Convincing Offers: There is a well-known saying “you get the best out of others when you give the best of yourself”. Anything you want to get whether an appointment, consultation, or online registration, you must offer something that will motivate your target to act accordingly. Inventive ideas and offers should keep coming as people get tired following the same advertisement for a long period. Direct response advertising agency can help you create right and timely ads.

5. Special Response Stimulate: To come up with an influential offer is the first part of the call of action and then comes the job of coming up with exclusively response ad. The messaging should be such that leaves the prospect triggered to take action.

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The Great Direct Marketing Conundrum

May 26 2023 Published by admin under Uncategorized

Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapped business would also find it a little uphill to get outside funding. The best way, anybody will tell you, is to advertise… all big companies do it, and get good returns. Undoubtedly, advertising, even PR, has a great impact on sales, but for a home business owner these may be cost prohibitive in the beginning. The trick is in getting a little creative and using low cost – high impact strategies. Go through help sites on the Internet and you’d be spoiled for choices.

We suggest putting direct marketing on top of your list. Why? There are several reasons:

- It is more cost effective than mass media strategies like Advertising

- There is lesser “spill – over” than mass media like advertising and public relations

- You can “measure” the effects of direct marketing

Solving the direct marketing riddle

By definition direct marketing is a sales and promotion technique in which the promotional materials are delivered individually to potential customers via direct mail, telemarketing, door-to-door selling or other direct means. Direct marketing is one of the most effective marketing tools a home business owner can employ to expand his business and make it more profitable. It can help you create visibility for your company and educate the targeted audience about the products and/or services you sell.


Direct marketing is not a complicated, puzzling marketing option that will leave you frustrated and down with a few thousand dollars. If executed with proper planning, focus and some creativity, these tools can do wonders for your home business. Some of the most popular and time-tested direct marketing tools are:

  1. Brochures: A brochure is your sales person in paper. It gives your potential client all the information he needs on your company; an opportunity to evaluate your products, services, your expertise and a platform to get in touch with you for more information. A brochure created with serious forethought and meticulous detailing can do all of this and more for you. A few tips:
  • A compelling covering letter is a must to getting the prospect to read the whole brochure
  • A well-designed brochure must keep the target audience in mind, the level of sophistication in style and content and the market you are operating in.
  • A brochure must be aimed at finally getting the prospect to send in a business enquiry. Don’t forget to add the contact details; a postage paid business reply envelope attached with the brochure would be a good idea.
  • Direct mailing: Direct mailing involves sending out sales letters, fliers, reply cards and other promotional literature through snail mail, to a pre-decided mailing list of potential customers. If targeted to a precise audience, it can get you faster responses and does not have to cost much. The most important part of direct mailing is building a robust mailing list with the right names. You could either develop this list yourself through your own records or buy lists from a List Broker. You could also try and take help from the SBDC (Small Business Development Center), a government program sponsored by the SBA that provides expertise to small and home business owners and has access to targeted mailing lists, which it can offer you as an SBDC client. Take a look at,4621,317818,00.html
  • Telemarketing: For telemarketing you can use the same list as for your direct mailers. Take care to suit the message to a telephone call; keep it short and conversational. Telemarketing, by far gets you the quickest result. One phone call can get your sales team appointments for demos or a meeting to talk about your company. Another valuable response it can get you is a confirmed negative answer. This will help you fine-tune your list better and not waste any more time or money in trying to contact a person who really doesn’t need your services or is plain not interested.
  • Postcards: One of the biggest advantages of using postcards is its “openness”, literally. Use compelling and creative copy on postcards. Team it up with visual content, and nine times out of ten, the receiver is more likely to give it a read rather than dump it in the bin immediately. It is an effective and a very affordable way to contact and keep in touch with your existing and potential customers.
  • Email: With the WWW being the life source of home businesses, can you ignore email? It is easily the most affordable and time saving direct marketing tool, that can get your message across to thousands of people and allow them to respond just as easily. Decide on the copy very carefully, so that it stands out above all the junk mail that account holders receive every day. You can buy mailing lists, again from list brokers. Fine-tune your message so as to be able to pack in the most relevant information in a short paragraph. Add visuals, links to your website and contact information. This should include a phone and a fax number a postal address and a contact person’s name.
  • Before you begin a direct marketing exercise, spend considerable time on evaluating what tools would be the best for your business; effective but not cost-prohibitive; how would you tailor your message for brochures, mailers, emails etc., so as to break away from the clutter and maximize impact. Once you are through with this, spend time on creating the mailing list with the right names. If you are able to bring down the cost of your direct mailing exercise to even 30 cents, but have a mailing list of 20, 000 people, all wrong names…. every cent has gone down the drain! Someone once said, “There is a difference between Efficiency and Effectiveness. Efficiency is doing the right thing, but Effectiveness is doing the thing right!” So work at making an effective direct marketing plan and see your business expand and become financially more robust.

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