Archive for: June, 2023

Are You the Expert People Need For Their Direct Sales Business?

Jun 05 2023 Published by admin under Uncategorized

If you want to do that you must know and understand what you are offering and you must offer that as an expert. When you do this in your direct sales business, you give consumers what they want. You train to be the expert. You train to be the professional in your industry. Your job is to train yourself to be the expert! Period! Give value or give up because without value, you have nothing to offer.

People don’t care about what you have to say until you show them you know what you are talking about and that you are the expert they need. Whatever the need is, people trust the experts. Once you achieve this “expert status”, you earn their trust. It’s up to you to keep them coming back for more of what you have to offer. Again, that will require training to stay on top of your game. The training must continue both personally and professionally throughout your career in any industry but it is highly important in the direct sales business. Why? Because everyday there is a newer, better, greater, “opportunity”, offered by some other schmuck looking to take away your team, your credibility and your expertise by offering “the next best thing”. You have to be the expert in action. Always growing, always staying ahead of the direct sales business curve. You are either going to sit, soak and sour or you are going to take action, grow your strengths and develop your weaknesses. That growth will carry you through the seasons of your life. Jim Rohn says your “net worth” is directly proportional to your net worth”, for the consumer or your prospects. It’s not about what you think you know, it’s about what the consumer thinks or perceives. This is why you must become an expert in their mind.

Your goal in business is to provide so much value to your prospects that the only choice for them is you and what you have to offer. The key is providing so much value in the mind of your consumer, that not doing business with you, would mean that they are actually missing out on something. God forbid today’s’ consumer not be able to consume what they think they need right? No problem, give it to them. Lick your chops and hand it over to them. You, in full glory, high def, ultra glossy you! You give them what they want and you will get what you want.

What creates fear in all people? Fear of not getting what they want, or fear that something they have may be taken away from them. Right? It’s true. Fear is the most powerful emotion in the human psyche. It motivates people in many ways. Sometimes it motivates positively and sometimes negatively.

Whatever the fear is, it motivates behavior.

It is pure emotion, and because you are the professional marketer, you already know that emotion is what drives the consumer. People buy with emotions and then use their logic to justify the buy. In your case, you must be positioned in their mind as both sides of this coin. Not buying your offer either gives them the feeling that they are both losing something and not getting something they want.

That my friend, is your purpose in training to be the expert? The value you give to them creates such an overwhelming need in them that you are the answer to what they need. When you do this you are building your consumer base. To sustain yourself in business you must have this base.

How do you train? What do you do to achieve this expertise? How do you make this happen for yourself in your direct sales business? It begins on the inside. It sounds crazy but it’s true. It is your internal knowledge. You must know that you will never stop having a need to expand and grow. You get stupid! Really! You humble yourself enough to become teachable. You know that you don’t know! You begin to tune your mind and instincts in such a way that you become focused on becoming the expert. However, you never become the expert that is no longer in need of an expert. You read books, you listen to audio tapes, and you continually go to seminars. You go to seminars for your direct sales business with industry experts. You go to personal growth seminars to keep your mind in growth mode. You get into the habit of starting everyday with a clear picture in your mind of what your day looks like. You ask yourself what I need to do today to become more of an expert in my direct sales business. You commit to yourself to evaluate yourself and the day, at the end of your day. You ask yourself what your victories were and you ask yourself in what areas could you improve. Then you go improve in those areas. These areas of weakness may become your biggest assets over time.
Being an expert involves passion. It is the drive to be the best and to give those who do business with you the best. It is nurtured by training and develops over time. It is a process not an event. So be patient. You plan the plan, but leave the results to time. Time takes time. You will get there if you do not give up.

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4 Pillars of Internet Marketing Strategies

Jun 04 2023 Published by admin under Uncategorized

Let me say upfront, that I never assume that internet marketing strategies are devised in advance of starting a business online. In fact, my experience tells me that having a clear strategy is rare enough. The impact of this is that a huge amount of time and money is wasted as there is no clear direction mapped out and this causes people to be blown around the place like the proverbial cork in the storing sea.

So, when it comes to developing internet marketing strategies, what are my 4 pillars?

  1. Map out a clear direction. Simple questions (but not so simple answers many times!) like – where are we now? Where do we want to get to? This is critical and I know it sounds obvious but I have consulted with many businesses both online and offline where that clear direction is not given, or understood, or both! Once everyone knows the direction, then everyone knows which direction they are headed. Without this clarity resources will be spent on an ad hoc basis and with no clarity of purpose. Word of warning – do not assume the direction is clear. Can you answer this question in 30 seconds? If you can’t, then go back and revisit!
  2. Resource allocation. Every entity, whether you are a one man band or a 100 person organisation, has a limit to their resources. It therefore demands of all of us to get the most out of the resources we have at our disposal. Proper resource allocation makes it very clear what are the things we are going to do, and most importantly, what are the things we are NOT going to do! I believe that our strategy is clear when we know what we are NOT going to do – it’s a great litmus test! A great question to ask is – will using this resource get me closer to where I want to get to or not? If there is any doubt, then stop before you do it.
  3. Consistency. This connects back to resource allocation. We know what those things are that we must do to get towards our goals, but we must have a culture of consistency – doing the right things time and time again. Don’t forget our customers want consistency too – they will get confused if we are jumping around from one place to another. Consistency builds relationships that last – inconsistency causes our customers to look elsewhere because they cannot come to depend upon us.
  4. Flexibility. I know this sounds like a contradiction to the previous points being made but, let me be clear, consistency and rigidity are 2 different things! Markets change and evolve and we need to do that too. The key to doing this without disrupting the business is to do it in a controlled way. We need to be continuously assessing the changes that are happening in our marketplace and then make judgments as to where we are positioned against these shifting sands. This is not done as a knee jerk reaction to the latest “fad” in the marketplace, but this process is undertaken with careful assessment of how those changes will affect our current strategy to achieve our end goals. We do not have to change our end goals but we may have to adapt changes to our strategy in order to get there.

When developing internet marketing strategies, you need to ensure these 4 pillars are in place and that you revisit them regularly either to confirm you are going the right direction, or understand what changes may have to be made.

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Stock Market Trading Strategies – Step One of the Wyckoff Method

Jun 03 2023 Published by admin under Uncategorized

In the Wyckoff Course, Wyckoff teaches that the most important thing anyone can know about a market or an individual issue is its trend and the position that it occupies in the trend. The trend is the line of least resistance. It indicates the direction in which the price wants to move. Profits are more likely to be realized when positions are established that are in harmony with the direction in which the price has already indicated it wants to move.

Once a trend has been established, the future trend is likely to be the same as the current trend until the price reaches a position in that trend or exhibits price and volume action that indicates that a change in the direction of the trend should be anticipated.

Wyckoff classifies trends by the direction in which they point and by the duration for which they endure. From the standpoint of direction, trends are either up, down or neutral also known as a trading range. Up trends are best suited for long positions. Down trends are best suited for short positions. Trading ranges lend themselves to both long positions and short positions depending upon the position of the price in the trend. Trends come in a wide range of sizes. Trends can emerge and run their course within the period of one trading session, or they can last for years. A market or an individual issue will be in more than one trend at any one time.

For trading purposes, Wyckoff identifies four trends that matter most. There is the immediate trend, the short term trend, the intermediate trend and the long term trend. When these four trends are all pointed in the same direction, the price is likely to experience its most dynamic movement. However, profitable trading can consistently be realized even if all four trends are not pointed in the same direction.

The key to success is to have the trend that is being traded clearly and correctly defined and to know at all times where the price is in that trend. Knowing how the other trends are defined and what the position of the price is in those trends can be helpful because the position of the price in a trend not being traded can have an influence on the action in the trend that is being traded. However, positions should be opened, held and closed based solely on developments in the trend being traded. Wyckoff would frown on the idea of using the fact that the long term trend is up to justify taking a short term position on the long side, or any other combination of using the direction of one trend to justify a trade in a different trend.

To be used effectively, trends must be defined correctly. Wyckoff tells us that trends are defined by two consecutive support points or resistance points of equal importance. An up trend traditionally is defined by two support points. Down trends are defined by two supply points. Trading ranges may be defined by support points or resistance points depending whether they develop after the completion of an advance or the completion of a decline. Support points combine to form demand line for up trends. Resistance points combine to form supply line for down trends. In trading ranges, the support points combine to form support levels and the resistance points combine to form resistance levels. Trend channels develop when parallel lines are constructed through the appropriate points. The parallel line to a demand line in an up trend is the over bought line. The parallel line to a supply line in a down trend is the over sold line. In trading ranges, the parallel line to a support level is a resistance level and the parallel line to a resistance level is a support level.

Not every position in an up trend is suitable for establishing a long position. It is also true that not every position in a down trend is suitable for establishing a short position. Trading ranges may be used to establish either long positions or short positions. Here again, the position in the trend channel determines whether long or short positions are appropriate. There is one position in all trend channels that is generally considered inappropriate for establishing positions.

The Wyckoff Course instructs students how to identify what are called primary trading positions. These are those areas in the various trend channels where the taking of positions is most advised so as to best limit the possibility of a loss and to best enhance the likelihood of realizing the maximum profit possible. By limiting trading to these key areas, the Wyckoff trader can remain true to the duel goals of preserving capital and making a profit.

© The Jamison Group, Inc.: Trade the Stock Market- Step one of the Wyckoff Method

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Have You Discovered the Powerful Direct Mail Options Available to You?

Jun 02 2023 Published by admin under Uncategorized

If you haven’t already considered it, the discovery of the many direct mail options available to you could go very far in improving your business or company. When it comes to reaching both existing and potential clients, there is perhaps no better method than by direct mail. Consider it for a moment, will you? The use of a formal letter can not only eliminate the costs of hiring an agent to market for you, it is also reliable and practical. Most everyone receives mail and, in most cases, taking the time to read mail is considered important. As well, you can generally depend on mail to be reliable.

When it comes to direct mail options, there are still things that will need to be considered in order to ensure success. Going about it in the wrong way can almost always lead to failure in addition to money that is wasted. Come up with an original and captivating formal letter that will capture the attention of the reader. As with any other type of business writing, how you express your information can greatly impact the attention that it will receive.

While it may initially seem logical to seek out only new customers, it is still important that you pay special attention to those already existing clients. Keep an ongoing list of those who have responded favorably to the marketing and make those people priority when you are sending out new mail. This is among the direct mail options that is rarely a first consideration although it should be. When you can keep your existing customers satisfied, the chances of being referred by them to new clients are significantly higher. For more information on direct mail check out offline arbitrage.

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Marketing Companies – Marketing Techniques

Jun 01 2023 Published by admin under Uncategorized

Marketing is a function of a business to promote its products and services. The underlying objective of the marketing function is to make the product or service stand out amongst competitors in the marketplace in order to increase revenue by increase in sales as a result of the effective execution of the marketing function

Businesses, depending on their size and financial strength, either have their own designated team to take care of the marketing activities, or they hire professional services of marketing companies to outsource their marketing function. Outsourcing is usually done by smaller to mid-sized companies in order to conserve their limited resources to keep their focus on their core business activities. Its also a choice of some large organizations as well, primarily because leaving the marketing job in the hands of experts without heavily investing, in terms of time and money, in building their own team makes more sense to them, unless there is a good reason not to do so.

Either done in-house or outsourced, there are various traditional marketing techniques that are employed by businesses. Marketing techniques can be seen as the means by which businesses attempt to communicate, influence and remind consumers, either directly or through a third party marketing company, about their products, services and/or their brands.

Traditional marketing techniques are most commonly used tools to juggle with the ’4Ps’ of marketing – Product, Price, Promotion and Placement. Their eventual goal is to increase sales. Traditional marketing techniques include; Advertising, Sales Promotion, Events and Experiences, Marketing literature, Public relations, Personal Selling, Direct Marketing etc. In addition to the traditional marketing techniques, there are numerous newer and innovative concepts of marketing employed by businesses today, such as, Internet Marketing, Marketing Driven by Business Behaviour and Search Engine Marketing etc.

Lets look into some of the traditional marketing techniques first.

Advertising: It includes print and broadcast ads, packaging inserts in the newspapers, movies, brochures and booklets, posters and billboards.

Sales Promotion: Product and service promotional activities to increase sales by means of short term incentives to encourage the consumer to buy the product or service, such as, Discount Coupons, Premiums, Contests and Games.

Events and Experiences: It includes sponsoring sports and entertainment events, experiential sales through arranging factory tours for the customers, increasing business’s interest in charitable and noble causes and participating in the promotion of events related to arts.

Public Relations: Its another communication technique employed by businesses and marketing companies. It includes, Public Speeches, Seminars, Lobbying, Annual Reports and Publications, such as, Newsletters. This technique also helps increase the credibility of the business and positively influences the demand of the products and services.

Personal Selling: Involves Sales Presentations, Sales Meetings, Incentive Programs, Providing Samples, Arranging Fairs, Trade Shows and Exhibits.

Direct Marketing: It includes Mailing Product Catalogues, Direct Letters to the potential customers, Telemarketing, Electronic Shopping, TV Shopping, Direct Fax Mails and Direct Emails.

Here, its imperative to highlight that the above list is in no way an exhaustive listing of marketing techniques that are used by marketing companies. Its a list of tried and tested techniques that work in most scenarios and it should be taken as a guide to the normal practice in the marketing world. Nevertheless, any business owner or any marketing company could come up with a new, innovative and workable marketing idea that could do wonders for the promotion of a particular business. For example, when PC sales was stagnant due to high competition and lack of variety for consumers, Michael Dell of Dell Computers, came up with the idea of providing PC on demand by linking his production line with on-line ordering system, where customers could place an order for a customized PC. This way, consumers got an opportunity to design their own PCs without bearing the extra costs of a tailor made design. This particular idea was highly welcomed by the customers and within no time Dell’s sales figures topped the chart in the industry. Now lets take a look at some of the non-traditional and innovative marketing techniques employed by marketing companies.

Internet Marketing: Marketing of products and services over the Internet is referred to as Internet Marketing or Web Marketing or sometimes called as On-line Marketing. The biggest advantage that comes with Internet Marketing is its low cost and global outreach. By having a strong Web presence, many businesses are rapidly choosing Internet Marketing as their primary marketing technique.

Search Engine Marketing: SEM comes within Internet Marketing, Its a technique used for the purpose of promoting websites by enhancing their chance of getting a hit from the relevant web surfer. This technique increases the visibility of the website in search engines by optimization methods. When a web surfer searches for an item, an optimized website that closely relates to that search query is automatically displayed amongst the top listings.

Marketing Driven by Business Behavior: Positive business behaviour goes a long way in properly recognizing and meeting the needs of the customer. In order to effectively identify and meet customer requirements, businesses need to be structured accordingly. Therefore, until and unless every single employee of a business does not recognize that the success of the business depends not only upon the collective effort of the whole company, but also upon his/her individual contribution into the business, the business’s progress is hampered. For sustainable success, Business Behaviour Marketing technique is a very important ingredient, which dictates that the staff’s ability to listen to the customer and to provide products and services according to the requirements of the customers is the key.

Keeping in view the eventual goal of marketing function, which is to increase sales, marketing companies provide a number of services to exploit various marketing techniques for the benefit of their client’s business. A successful marketing company would carefully juggle with available traditional and modern marketing techniques for the benefit of the stakeholders.

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