Archive for: May, 2023

What Are The Important Elements Of Direct Response Advertising Offers?

May 27 2023 Published by admin under Uncategorized

An advertisement should be resourceful and should also have certain powerful factors that generate leads. Since the basic purpose of a direct response advertising agency in launching such triggering advertisements is to get a response by increasing leads. Thus, it is said advertising is a combination of art as well as calculations. The art in the Direct Response ad compels the target audience to act, whereas the calculation helps in extracting the report in numbers that how well did the advertisement campaign perform.

Moreover, you must know that DR marketing is not retail marketing. Actually, in retail you produce goods, dispatch them to shops, and then wait for the customers to buy those goods, whereas in the case of direct advertising response you launch a campaign and trigger responses. Furthermore, if you want to stimulate the response of your target audience, choose direct advertisement via Radio, TV, online, newspaper, direct mail, or other print outlet, which should not be “one size fits all” approach.

Let’s know about,

5 Exclusive Elements Your DR Advertisement Must Have

1. Attention-Grabber: A creative marketing/communique usually reflects art, however, the purpose of direct response marketing is to drive conversion. Now grabbing their attention becomes the basic strategy and keep them enticed so humor, irony, sarcasm, and surprises are an essential component of direct response ads. Yelling and selling is no more a wise marketing concept.

2. Emotional Hookup: Now comes the acid test where a lot of direct response advertisers are unsuccessful in making a sentimental connection with their audience. A deep research needs to be conducted to understand the points of the pain of the target audience. And, the direct response advertising agency knows how to create an ad that is like a sting of a bee, which forces the target’s mindset to access the problem, kindles their emotion and get them nodding their heads that there are many experiencing the similar challenge. If such experience is developed through your ad, the targeted audience might get converted as leads.

3. Distinction: The companies who unintentionally advertise only merchandize their categories instead of the specific company’s benefits, which ultimately doesn’t persuade why the audience should choose your product or service. First, you must understand what can set you apart from the competitors and then strategize with a distinctive advertisement of direct response.

4. Convincing Offers: There is a well-known saying “you get the best out of others when you give the best of yourself”. Anything you want to get whether an appointment, consultation, or online registration, you must offer something that will motivate your target to act accordingly. Inventive ideas and offers should keep coming as people get tired following the same advertisement for a long period. Direct response advertising agency can help you create right and timely ads.

5. Special Response Stimulate: To come up with an influential offer is the first part of the call of action and then comes the job of coming up with exclusively response ad. The messaging should be such that leaves the prospect triggered to take action.

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The Great Direct Marketing Conundrum

May 26 2023 Published by admin under Uncategorized

Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapped business would also find it a little uphill to get outside funding. The best way, anybody will tell you, is to advertise… all big companies do it, and get good returns. Undoubtedly, advertising, even PR, has a great impact on sales, but for a home business owner these may be cost prohibitive in the beginning. The trick is in getting a little creative and using low cost – high impact strategies. Go through help sites on the Internet and you’d be spoiled for choices.

We suggest putting direct marketing on top of your list. Why? There are several reasons:

- It is more cost effective than mass media strategies like Advertising

- There is lesser “spill – over” than mass media like advertising and public relations

- You can “measure” the effects of direct marketing

Solving the direct marketing riddle

By definition direct marketing is a sales and promotion technique in which the promotional materials are delivered individually to potential customers via direct mail, telemarketing, door-to-door selling or other direct means. Direct marketing is one of the most effective marketing tools a home business owner can employ to expand his business and make it more profitable. It can help you create visibility for your company and educate the targeted audience about the products and/or services you sell.

[http://www.onlinewbc.gov/docs/starting/glossary.html]

Direct marketing is not a complicated, puzzling marketing option that will leave you frustrated and down with a few thousand dollars. If executed with proper planning, focus and some creativity, these tools can do wonders for your home business. Some of the most popular and time-tested direct marketing tools are:

  1. Brochures: A brochure is your sales person in paper. It gives your potential client all the information he needs on your company; an opportunity to evaluate your products, services, your expertise and a platform to get in touch with you for more information. A brochure created with serious forethought and meticulous detailing can do all of this and more for you. A few tips:
  • A compelling covering letter is a must to getting the prospect to read the whole brochure
  • A well-designed brochure must keep the target audience in mind, the level of sophistication in style and content and the market you are operating in.
  • A brochure must be aimed at finally getting the prospect to send in a business enquiry. Don’t forget to add the contact details; a postage paid business reply envelope attached with the brochure would be a good idea. http://www.powerhomebiz.com/vol134/brochure.htm
  • Direct mailing: Direct mailing involves sending out sales letters, fliers, reply cards and other promotional literature through snail mail, to a pre-decided mailing list of potential customers. If targeted to a precise audience, it can get you faster responses and does not have to cost much. The most important part of direct mailing is building a robust mailing list with the right names. You could either develop this list yourself through your own records or buy lists from a List Broker. You could also try and take help from the SBDC (Small Business Development Center), a government program sponsored by the SBA that provides expertise to small and home business owners and has access to targeted mailing lists, which it can offer you as an SBDC client. Take a look at http://www.sba.gov/sbdc
    http://www.entrepreneur.com/article/0,4621,317818,00.html
  • Telemarketing: For telemarketing you can use the same list as for your direct mailers. Take care to suit the message to a telephone call; keep it short and conversational. Telemarketing, by far gets you the quickest result. One phone call can get your sales team appointments for demos or a meeting to talk about your company. Another valuable response it can get you is a confirmed negative answer. This will help you fine-tune your list better and not waste any more time or money in trying to contact a person who really doesn’t need your services or is plain not interested.
  • Postcards: One of the biggest advantages of using postcards is its “openness”, literally. Use compelling and creative copy on postcards. Team it up with visual content, and nine times out of ten, the receiver is more likely to give it a read rather than dump it in the bin immediately. It is an effective and a very affordable way to contact and keep in touch with your existing and potential customers.
  • Email: With the WWW being the life source of home businesses, can you ignore email? It is easily the most affordable and time saving direct marketing tool, that can get your message across to thousands of people and allow them to respond just as easily. Decide on the copy very carefully, so that it stands out above all the junk mail that account holders receive every day. You can buy mailing lists, again from list brokers. Fine-tune your message so as to be able to pack in the most relevant information in a short paragraph. Add visuals, links to your website and contact information. This should include a phone and a fax number a postal address and a contact person’s name.
  • Before you begin a direct marketing exercise, spend considerable time on evaluating what tools would be the best for your business; effective but not cost-prohibitive; how would you tailor your message for brochures, mailers, emails etc., so as to break away from the clutter and maximize impact. Once you are through with this, spend time on creating the mailing list with the right names. If you are able to bring down the cost of your direct mailing exercise to even 30 cents, but have a mailing list of 20, 000 people, all wrong names…. every cent has gone down the drain! Someone once said, “There is a difference between Efficiency and Effectiveness. Efficiency is doing the right thing, but Effectiveness is doing the thing right!” So work at making an effective direct marketing plan and see your business expand and become financially more robust.

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    5 Tips For Successful Social Networking to Build Your Network Marketing Business

    May 25 2023 Published by admin under Uncategorized

    As a network marketer, one of the most important activities you should always be doing is expanding your market. One of the best ways to do that online is on Social Networking sites. Social Networking sites offer a place for you to connect and reach out to potential prospects at no cost to you. But how do you make social networking work for you?

    Here are 5 tips for successful social networking:

    1. Identify Your Target Market – A successful marketing strategy starts with knowing where your target market is. Once you’ve identified which social networking sites you want to participate in, you can dig a little deeper and zero-in on your target market. If you’re a network marketer, and your target market is other network marketers, you can find groups (or sub-groups) where other network marketers will most likely be a part of. For example, if you decide to participate on Facebook, you can search for network marketing groups (or fan pages) to join. If your target market is business owners, you can search for and join groups that business owners will be in. It wouldn’t make sense to join groups that consists of pet-owners if that’s not your target market. Speaking to the WRONG group of people will get you nowhere.

    2. Give First – People do business with people they know, like and trust. It’s critical to give value FIRST to your target market. Giving helpful information and branding yourself as an expert will cause people to remember you. Trying to pitch your product or business, without giving value first, can be viewed by your audience as spamming and most likely get you ignored.

    3. Make A Long Term Commitment – connecting with people and building trust doesn’t happen overnight. It takes time to build relationships. Don’t get discouraged if you don’t see results overnight. Just keep participating and giving value. You WILL make connections.

    4. Be Consistent – You may think that not participating for a few weeks on the social networking sites you chose is not a big deal but it is. Your market needs to know you’re around. With so much information being thrown at them, it’s easy for them to forget you. Decide how much time you’re willing to spend networking on your site and stick to it.

    5. Get To Know People – Sharing content is important but it’s not enough. It’s important to have conversations and chat back and forth with people. If possible, pick up the phone and shoot an “online friend” a call to introduce yourself offline. Showing someone you’re interested in them as a person, and not just a dollar sign, can go a long way. Obviously, you’re not going to be able to do this with EVERY connection you have, but it’s good to connect with some people outside of the internet world.

    Participating in social networking sites to connect with new people and build your network marketing business works. But you have to make a long term commitment in order to reap the results.

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    2 Reasons Why You Should Not Mass Market Your Products

    May 24 2023 Published by admin under Uncategorized

    Are you in a business that contains hundreds or even thousands of products? What’s your strategy for selling all of these products? And what is their pricing structure? Are you trying to sell all of your products all at once – or are you marketing them solely one at a time? I’ve been on both ends of the spectrum, so I can speak with expertise here today.

    By far the best way to market your products if you have a lot of them is to market them one at a time. When you market your products all at once, you confuse your prospects. Instead, lead them step-by-step through the marketing process, so that they can arrive on a product solution that fits their needs.

    A lot of women who have an Avon business find themselves selling more than one product at a time. This is OK if you have a store and people walk in day-in and day-out, but when it comes down to marketing your products via direct marketing, you should focus on just one way to sell your items.

    Even the big corporations do this. Whenever you see a Wal-mart commercial come on, you will see that even though they have thousands of products, they only market them one at a time. I can remember a commercial where this guy was promoting only 3 items:
    ice cream, pillows, and cakes. I’m sure they’ve done their testing, and have probably found that offering one product at a time is the best solution for them.

    Let’s take a look at a few reasons why you shouldn’t mass market all of your products:

    1) You’re targeting no one

    When you mass market your place of business, you will reach no one. It’s best to carve out little niches for yourself and operate in a competition free zone. Because I’m guessing that more than likely, your competitors are marketing their business to the mass also – which isn’t a great idea.

    It’s like the blind following the blind. They probably copy some of your ads and maybe you even copied some of their ads. No matter what the situation is, you should know that this isn’t an effective form of marketing your business. Let’s take another look at why you shouldn’t mass market your products.

    2) People don’t know what it is that you sell

    This kind of goes back to reason number 1 above. How are you going to get people into your business if they have no idea what it is that you’re offering them? Don’t try to market your business like a grocery store or a dollar store – because people already have a good idea of what it is that these two stores have to offer. But if you’re a unique small business owner, you can’t market your business this way.

    Stick with promoting one product at a time, and you will have the most success in your business than you have ever had before. I am a living testament to this concept, so you should believe me when I tell you that this is the best way to market your products and services.

    Good luck with using these tips to make more money in your business.

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    2 Common Direct Mail Mistakes Online Business Owners Make

    May 22 2023 Published by admin under Uncategorized

    Everyday people attempt direct mail because they hear that it’s an easy method for making money from home. Most people who try to use direct mail don’t stay around for long because of the amount of money that they wind up losing. But this doesn’t have to be your fate – but only if you avoid the most common mistakes of direct mail.In today’s lesson, I’m going to reveal to you some of the most common mistakes that people make with direct mail when it comes to promoting their website and their backend products. This list isn’t exhaustive, there’s much more, but I just and to point out the most common ones. Here’s the first big and common mistake that people make:1) Mailing via bulk rateYou never want to do this. When mailmen see your bulk mail letters, they will think that it’s some sort of ridiculous advertisement, and will probably throw your mail away… all of them. It doesn’t matter if it’s a legit letter was meant for your customers. Mail men don’t know this… all they know is that the letter looks like bulk mail, and they will toss it away – especially if their mail bag is heavy.Never send out bulk mail. Send out a letter or postcard with a real life stamp. Your goal is to get them to briefly read your letter or postcard, and lead them back to your website where they can possibly buy your product. You don’t have to send out a 23 page letter detailing your offer. Instead, make it quick and easy, and you will be good to go. Here’s another thing that you don’t want to do when doing direct mail for your internet business.2) Don’t over populate the letter with teaser copyHave you ever heard of “teaser copy”? Well if you haven’t, you should know that teaser copy is simply small snippets of text on an envelope that is supposed to entice someone to open up their mail. You’ve seen it before. If you’ve received mail from a major retail store, then you know what I mean.Typical teaser copy that you may see on an envelope are: “first class mail”, “urgent”, “for you only”, “pertinent information inside”, and more. Hopefully you catch my drift, and have seen mail like this. And this is actually fine… the main thing is that you don’t want to be excessive with it.I’ve seen and received envelopes with large and small text on the front and back of the envelope. The text were in different colors and looked like a straight sales pitch. I didn’t even open up the letter because I already knew that it was some sort of offer inside of it – that was probably promoting a $1,000 product.Direct mail can be easy, just don’t overcomplicate it, and proceed with a simple approach. If you want to make more money from your website using direct mail, I’m confident that you can make it happen.Good luck with using direct mail in your internet business today.

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    Ordinary Vs Extraordinary Direct Marketing Companies – Boldness

    May 22 2023 Published by admin under Uncategorized

    Extraordinary companies are fearless. Ordinary companies are fearful. One attacks the future. The other defends the past. One is comfortable with challenge and the unknown. The other is comfortable with only the known and what once worked. One leads. The other follows. One takes risks. The other does not.

    Back in the 1980′s my largest client was Butcher/Forde, the political fund raising agency in Newport Beach, CA. They were the power behind Howard Jarvis and his California Proposition 13, the property tax abatement proposition that had big national publicity. They mailed millions of direct marketing petitions to California property owners requesting their signature on an official petition to the legislature to reduce California property taxes.

    One night on my drive home, I started to think about how Butcher/Forde could apply the same type of petition marketing on a national basis. Two days later I called Bill Butcher, told him I had an idea I wanted to present to him. Early the following morning I was in his office.

    Now, Bill was the type of person who would listen very intently. His eyes would pierce through a stare, that if you didn’t know him, he could be intimidating to say the least. I made my presentation. When I was finished, he asked if I had 10 to 15 minutes. I didn’t realize it, but he went right to talk to his partner, Arnold Forde.

    Ten minutes later he returned to his office and said both he and Arnold had agreed to commit $200,000 each to my idea and wanted to start right away. Within 40 minutes the direct marketing political charity Save Social Security and Medicare was born. Within eighteen months their donations had reached over $2 million.Now, talk about boldness!

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    Why Online Direct Marketing Is the Best?

    May 21 2023 Published by admin under Uncategorized

    You could either opt to involve yourself in the online direct marketing or outsource the process to a professional firm. Whichever form you choose to conduct your online direct marketing with it is a process that would prove very rewarding for you firm. The internet is considered to be one of the most important assets to any firm. To effectively utilize online marketing a firm needs a good website and a marketing e-sales letter.Online direct marketing is considered the least expensive method of direct marketing. With postage costs on the rise due to ever rising inflation rates, you would be able to generate more responses in a lesser amount of time and money. When entering into this business, the firm would need to first decide upon the promotional tactics they would use to target the customer. The firm could choose to utilize direct mail, which in this case would be email based but could also go for online advertisement and maintain sites that are dedicated to those particular products. Once the method of marketing is chosen the firm would need to develop its marketing material. This could either be an in house or outsourced job. The end result need be a captivating document that has the ability to gain the target client’s attention. Once the material is developed the firm should go about listing all its important contacts. If the firm feels they do not have the necessary target audience, they could purchase a client list from a company that does have contacts of interest.As aforementioned, if you feel unable to handle your own marketing, utilizing professional help would aid you greatly. Once the campaign has been deployed, you would be able to measure the success or failure of the campaign through the responses the site or the promoted aspects or products have achieved. The purchase rate of those visitors too can be a great measure of the company’s success in developing an accurate online direct marketing campaign. With the online direct marketing campaigns only targeting those with the means or affinity to buy that said product or service, the chances of its success are extremely high. With the instantaneous nature of the internet the results that may come out of a campaign could be just as instantaneous. In the business front there is no better thing than quick results.Online direct marketing is the super tool many online businesses cannot hope to gain awareness or succeed in such a competitive market.

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    Learn Online Marketing – A Sure Fire Way To Do Business At Home

    May 19 2023 Published by admin under Uncategorized

    After this article concludes, you will have learned that most people do a 9-5 job because they have no other option. Given a chance, we would all like to be at home, do things the way we want, spend more time with our family, play our favorite sport or give shape to a hobby. Thanks to the Internet, we have in our hands a powerful weapon that can give us more time, more flexibility and yes, the freedom to do a successful business that we’ve always cherished. The key is online marketing. Online marketing involves promotion or marketing of a product or service online. There are many who work from home and do a fabulous job. They earn a lot of money and also save on their time, which would have gone into commuting and spending hours at work. However, online marketing is a fairly new concept which is spreading like wildfire. Still, there are some who are apprehensive of doing business online.Let us look at some of the problems involved in online marketing and their solutions:Problems:1. I am not computer literate. This is not for me.2. What if I am cheated?3. I do not know how to do business online.4. What if I lose my focus?Solutions:1. It is not necessary to be exceptionally good with computers. A basic knowledge of computers and usage of internet is enough. A trusted friend, a family member or the person you’re working with will gladly help you. However the best thing will be to invest in a computer course to learn the basics.2. Trust reliable companies. Of course, there are a lot of companies that advertise ‘get rich quick’ schemes and ‘fast money’ programs. Stay away from those. Look for reputed companies that have excellent third party reviews or feedback online.3. You can start a blog or a website of your own and apply for the Google AdSense code. You will get contextual advertisement on your website and if anyone clicks on the ad on your site, you will make money. Apart from Google, there are other online advertising companies also like Yahoo, MSN, MIVA, AdBrite, etc. You can also make money recommending the products and services of other people; the concept is called affiliate marketing. Some of the major affiliate advertising companies online are Clickbank, Commission Junction and Amazon. You can also be paid for reviewing a product, service or a website. There are various online research companies that pay you for doing online market research and surveys. You can also do Network Marketing, Direct Sales or MLM online.4. Since you will be working alone with your computer at home, you may lose your focus if you are being disturbed by issues or problems with your family. Under such circumstances, you should make sure to allocate a certain amount of time only for your business. Keep your home office separate and away from distractions and noise. Finally have the belief that you will succeed and work towards realizing it.Actions:Strategies for Researching the MarketDo research and find some of the finest programs online that pay you well. I have mentioned some of them above. Researching your market is perhaps the easiest way to assess it. Market research does not have to be costly, nor does it have to be a complex process. It can be as simple and as easy as surveying a cross-section of your consumers (focus group) to get their opinions about the product or service you will be offering, or conducting a telephone or mail survey. The disadvantages of using the telephone or mail survey method are the individuals you contact may not be interested in responding to a survey. Other market research techniques include analyzing demographic data, such as population growth/decline rate; age range, sex, income/educational level; brainstorming with family and friends, focus group interviews. Whatever method you use, your focus should be on gathering enough information to determine who your potential customers are – their needs, wants and expectations; if there is a demand for your product or service; who your competitors are and how well they are doing.Market research is an invaluable tool that can save you time, effort and money. You should start your online business and make sure to keep a persistent, consistent, focus in your approach and the results will follow. One of the best things about using Online Marketing to make money is that you won’t be stuck in the 9-5 grind. You can say goodbye to long commutes and moody bosses and co-workers. You will decide when, where, and how long to work. Best of all, as a home-based business owner, you’ll decide the size of your paycheck.

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    Three Ways Customer Segmentation Can Save Your Marketing Budget

    May 16 2023 Published by admin under Uncategorized

    For anyone who runs their own business, there is always a combination of emotions that makes launching both the most exhilarating moment of your life, as well as the most nauseating thing you’ve ever experienced. As time goes on, you find that while you are enjoying some success because of the curiosity factor, you aren’t finding the success you wish you could get, and this is where customer segmentation can make the biggest difference in the world.Customer segmentation, in and of itself, is really nothing more than splitting your customer base into specific groups and marketing directly to said groups. Seems simple, right? Well, if you don’t know how to make this happen, you’re likely missing out on the success you feel you should have.There is one more wrench to throw into things and that is how you’ve managed your marketing budget. Marketing costs money and time, two of the most valuable resources you have. It also takes dedication to making it all work, which means you’re likely taking time away from other important areas in running your business. If you’re only “sort of” working on your marketing and “kind of” investing in some customer outreach, you’re in some trouble.So, how exactly does customer segmentation save you money in terms of your marketing budget? Here are a few ways:It’s All About Identifying Specifics & Marketing to Them – Marketing is often done by the same person that owns & runs their business. While this seems like a way to save money, you’re likely not a marketing expert. Customer segmentation & the agencies that do it well can identify exactly where you should be investing your marketing money so that you don’t waste resources. The savings can then be reinvested into the company.Targeted Advertising with Social Media and Email – No matter if your customer base is tech-savvy or relatively basic in their computer usage, a well-implemented customer segmentation campaign can target your customer groups where they spend the most time. This means that you’re aren’t spending money in places where your message will not be seen.Brand Loyalty Through “The Little Things” – One of the ways many companies make their mark is by doing something unique for their customers, such as adding some candy to an order. They don’t advertise it, but it does put a smile on their customer’s face. Moreover, this little thing, as well as the product or service, are spread by word of mouth. Customer segmentation allows for identifying specific things about your customer that, in turn, allow you to figure out what little thing might appeal to them.Some might consider customer segmentation as a “magic bullet” for your marketing, but what it really does is take a very direct approach of reaching your customer base and making your product or service consistently sell. Moreover, it helps to create the foundation for a static marketing strategy that will adapt to market changes over time. This means that even if there are ebbs and flows, you have a greater chance of being able to navigate changing times.

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    Discovering Your Target Market

    May 15 2023 Published by admin under Uncategorized

    The first step in establishing your target market is to understand exactly why anyone would be looking for your product. Ask yourself what problem does your product solve? Also ask yourself what type of person or business would be willing to pay for your product as a solution to their problem.When determining your target market, who you think is your ideal customer, may not necessarily be right. It’s best to let research lead the way and take the guess work out of the equation.By looking at the statistics of who has already bought from you can help narrow down your target market. Look for trends in geography, gender, age group, financial status and interests. All of these criteria can help you piece together a picture of your ideal customer.Are most of your customers local or global? Male or female? Do you sell more products in-store or online? Answering questions like these can also show you who your ideal customers are and how to best sell to them.Evaluating your competition and their marketing strategies is another way you can define your own target market. Looking at how they market and who they seem to be marketing to will give you an idea of your industry’s ideal customer.As you probe deeper into your target market, you need to determine whether or not you can effectively reach those people. Study your target demographic and their purchasing patterns. If you have a brick-and-mortar store, also look into your target market’s geographic location. You can use this information to find out if the people that live closest to your store are the same people who want to buy from you. If you are solely operating online, learning about your potential customers’ location and shopping habits can help you reach those customers.As your business grows, so should your marketing efforts. Over time you may have to redefine your target market and change up how you are marketing to them. You will need to consider if the direct marketing methods you’re using now will still be effective later on down the line. You also may decide to expand your current target market to include other newly discovered prospects. If you want to grow your business you constantly need to be working your marketing plan.The best way to succeed at selling your products is to market directly to those who are genuinely interested. Once you figure out who your customers are, what they need and how they shop, you will have a good idea of who you should be focusing your marketing efforts on. By arming yourself with as much information about your ideal customer as you can, you can push your sales over the top.

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